Privacy Policy

Privacy Policy

This Privacy Policy sets out the basis on which any personal data that you provide to Patternologie will be used by us and provides information about our use of cookies. Please read carefully.

Who we are

Patternologie is run solely by Dawn Critchley, who is a freelance pattern designer and artist based in Cheshire, UK.
The website address is:

Address : 24 Bar Hill, Madeley, Nr Crewe, Cheshire, CW3 9QD
Email: [email protected]

What personal data we collect and why we collect it

We may collect, store and use the following kinds of personal information:

  1. When registering for an account with Patternologie, we ask for and collect data such as : name, email address, company name, company address, company website, nature of business and your position. This is so that we can verify you are a genuine business interested in searching for and buying exclusive surface pattern designs on our website. By submitting your details through the registration form you give us active consent to retain this information.
  2. When you purchase patterns through our shop, we will collect transactional data, such as purchase information and keep legal accounting records for tax purposes (HMRC). Details such as recent orders, downloads, email address, shipping and billing addresses, password and account details are kept in order to fulfill your order and provide goods or services.
  3. We also collect sensitive data from those who submit information through the ‘Contact’ form. Including: We keep contact form submissions for customer service purposes, but we do not use the information submitted through them for marketing purposes.
  4.  Details of your orders are also kept to maintain your account for future orders.
  5.  Information that you provide to us for the purpose of subscribing to our website email notifications and/or newsletters are used for marketing purposes, but not passed on to any third parties.
  6. We may or may not choose to retain any other information that you choose to send to us.
  7. Before you disclose to us the personal information of another person, you must obtain that person’s consent to both the disclosure and the processing of that personal information in accordance with the terms of this privacy policy.

Embedded content from other websites

This site may include embedded content (e.g. instagram images, videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website. These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.


If you have an account and you log in to this site, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser. When you log in, we will also set up several cookies to save your login information and your screen display choices. Login cookies last for two days, and screen options cookies last for a year. If you select “Remember Me”, your login will persist for two weeks. If you log out of your account, the login cookies will be removed.

We will use session cookies to keep track of you whilst you navigate the website, keep track of items in your shopping basket, prevent fraud and increase website security. We will use persistent cookies to enable our website to recognise you when you visit and keep track of your preferences in relation to your use of our website. Most browsers allow you to reject all cookies, whilst some browsers allow you to reject just third party cookies. For example, in Internet Explorer (version 9) you can refuse all cookies by clicking “Tools”, “Internet options”, “Privacy”, and selecting “Block All Cookies” using the sliding selector. Blocking all cookies will, however, have a negative impact upon the usability of many websites.


We use Google Analytics to analyse the use of this website. Google Analytics generates statistical and other information about website use by means of cookies, which are stored on users’ computers. Information about your computer and about your visits to and use of this website are collected. This includes your IP address, geographical location, browser type and version, browser plug-in types and versions, operating system, referral source, length of visit, page views, page response times, download errors, page interaction information, website navigation though, to and from this website. The information generated relating to our website is used to create reports about the use of the website. Google will store this information. You can review the Google privacy policy here.


Who we share your data with

Who has access?

Only our Shop Administrator has access to the information you provide us, such as:

  • Order information, e.g what was purchased, when it was purchased and where it should be sent, and
  • Customer information like your name, email address, and billing and shipping information.

Our Shop Administrator has access to this information to help fulfil orders, process refunds and support your experience.


Payment Providers & Email Marketing

We share information with third parties who help us fulfil our orders and store services to you.
Below details our payment service providers and links to their privacy policies. They may also send you cookies during the payment process.

We accept payments through PayPal. When processing payments, some of your data will be passed to PayPal, including information required to process or support the payment, such as the purchase total and billing information. Please see the PayPal Privacy Policy for more details.

Create Payments
When shopping, we keep a record of your email and order details.

Patternologie does not hold or view your credit or debit card details.

How long we retain your data

For users that register on our website, we store the personal information they provide. All users can request to edit, or delete their personal information at any time, to delete or make account changes email [email protected] Website administrators can also see and edit that information. We will retain contact form entries for three years, analytics records for two years and customer purchase records for eight years.

What rights you have over your data

If you have an account on this site, or have left comments, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.

Security of your personal information

We will take reasonable technical precautions to prevent the loss or misuse of your personal information.
We will store all the personal information you provide on our secure servers.
All electronic transactions entered into via the website will be protected by encryption technology.
You acknowledge that the transmission of information over the internet is inherently insecure, and we cannot guarantee the security of data sent over the internet. You are responsible for keeping your password and other login details confidential. We will not ask you for your password (except when you log in to the website).

What data breach procedures we have in place

If a data breach occurs we will notify you as soon as possible and report certain types of personal data breach to the relevant supervisory authority if needed. We will do this within 72 hours of becoming aware of the breach, where feasible.

Our contact information

If you have any privacy-specific concerns, please contact the Data Protection Officer, Dawn Critchley on [email protected] Tel: 07772395330